For online retailers good photography is must. While some of the merchants prefer vendor, or distributed supplied images, but these days most of the retailers prefer custom lifestyle photography. The results produced by professional photographers are unmatchable. Their photo shoots help to surge the sales and increase the revenues of a company. Get Hire Product and eCommerce Photographer
But for excellent eCommerce website photography a set of things is required which includes a photographer, model, lighting equipment, makeup artist, hair stylist and many more. It is followed by a brief description of photography theme to the entire crew involved in the shoot. It results in coordinated efforts of the team and the desired result is easily achieved.
1. Lifestyle photography
Lifestyle photography means connecting the product with the lifestyle of target audience. Desired product image can be created and conveyed to viewers by using models in the photo shoot. Whether the stress is on the practical application of the product, or the decorative purpose, anything can be translated through photographs if done by professional lifestyle photographer. If you can’t afford a professional, there are websites like L.L.Bean where you can get product isolation shots, and if required in a real environment with models as well. India’s Top Fashion Photographer
2. Set a Goal
Like any marketing strategy, a photo shoot should have a goal as well. Before you use your camera, just sit down for a while and think of the goals for your photo shoot. What you are expecting from the shoot, what you want to deliver and what are the marketing activities that support the shoot. All these questions need to be answered before you click anything from your camera. Some of the goals for instance could be increasing cross-sell opportunities, earning more followers on social networking sites or creating appealing banners.
3. Hiring a photographer
If your budget doesn’t allow you to hire a photographer, find a friend or family member who is often seen with the camera in functions. Someone who is aware of photographic equipment, lighting and photo composition can help you to great extent. On the other hand, if you can hire a photographer, you will get expertise results. Professional photographers are tested and tried and they know how to achieve goals in photography. Further, they can deliver quality results quickly.
4. Hiring a model
Many online sellers adopt a cost effective approach and go for friends or family for the choice of models. However, this way hardly allows you to meet experienced people and thus don’t have any idea how to pose or take the direction from a photographer. It slows down the photo shoot and may decrease the quality of final output as well. So, if possible hire a professional model through a modelling agency or you can search for them on the internet. Best Model Photographer in India
5. Hire the Crew
There are many people behind the camera who help to get those flawless picture. People like makeup man, hair stylist, spot boy to carry boxes, photographic reflectors, and many more. You will need more people than you think behind the camera to make sure your model looks right throughout the shoot and to maintain the ideal photography environment on the set. The need of crew members is even more important for the outdoor shoots where a slight change in weather brings huge different to shoot.