Why Online Business Required Professional Photographer?

Every time your website gets a visitor, you have the chance of turning it into your customer. But how? When there are so many options available online, why a visitor on your website will choose you? There has to be something different about your website that makes him buy from you over other competitors. It sounds difficult, but is certainly not impossible. Hire India’s Best Product Photographer

Visitors Into Sale | Professional Photographer

As in online shopping, a customer can’t touch and feel the products, so you need to make him understand how your product will enrich his lifestyle through images. For instance, if sell watches, then use a model to show how a watch will look on wrist from different angles. You can even take a close look of watch to let the customer have a better understanding about the minute features of watch. If your images are able to convince the viewer, then only he will buy from your website.

online shopping India | Professional Product Photographer

So in order to convince the viewers on your website, get the high resolution images from professional photographers. You must have heard of commercial photography under which professionals work to stand out your product. They specialize in product photography and hence can help to market your product better online. They have knowledge about what works where in product photography, and hence can give you a perfect product portfolio for online as well as offline marketing. India’s Top Fashion Photographer

Product Photography | Professional Photographer

Some see hiring a professional as a big expense, but actually it is a rewarding, one time investment that will pay you really well in future. Taking his services will help to enrich customer’s online shopping experience on your website.

Now since you are shelling out a good amount of money for commercial photography, it is important that you don’t spend it on amateurs one. Only professionals can enhance even the minute details of your product with perfection. They have spent years in learning the skills of product photography and thus know which lighting, angle and space can work the best for your products. Top 3 Professional Business Who Need Professional Photographers

product photographer | Commercial Product Photographer

For those who don’t have an idea about which equipment, or setup will help to take the best professional looking product photos, then don’t panic. Take the help of a professional who has prior experiences in your specific industry. These days commercial photographers have portfolios which can help you to analyze to what extent he or she can help you. Consider the number of years he has spent in photography, years of experience he has in this field and types of brands he has worked with.

call-us
  +91 9899 623 621
book_now
Professional Photographer

 

 

 

 

 

 

 

This will give you confidence that you are investing on the right candidate once you see he has the potential to work for your company. Further discuss with the photographer about what you expect from his work and what is the  main reason you are hiring him, like for brand identity, brand reimaging or solely for marketing.

Advertisements

How Product Photography affect Sales?

With the digitalization of world, eCommerce businesses are increasing at a sky-scraping rate. But selling online has become a challenges in such a bottleneck competition. The biggest problem faced by brands these days is to create an online experience for their target customer that can drive sales. Professional Product Photographer

Increase eCommerce Sale | Product Photographer

Proven solution to this common problem is professional photography. But how could photography helps in increasing the conversion rate?

To understand this, let’s explore commercial photography in detail. The most important aspect of photographs taken by professional lies in their quality. They convince the customers with visual appeals to such an extent that he agrees to buy it online, a platform where there is no facility to touch or feel the product. Thus, you can imagine the power of commercial photography in drawing the customers and making them buy products from online portals.

Product Photographer | Professional Photographer

The biggest challenge that lies in front of online retailers is giving satisfaction to the online buyers that they are buying the right product. Buyers want to know whether the product is worth money or not, which is measured on various parameters like the quality, size, shape, design and price. Second major challenge for online retailers is beating the competition. As there are thousands of competitors online in the business that a potential buyer can access easily on the internet, it becomes hard to sell products. India’s Top Fashion Photographer

Under such scenarios, professional photography comes into picture. It has become a powerful tool for various businesses to not just pull traffic to their websites, but to increase the click through rates. The buying behavioral change has been seen in customers and thus you can’t fool them anymore with lucrative prices or too-good-to-be real deal. Now, a professional, well organized and appealing website is what customers consider for investing their time and money.

Increase Website Traffic | Professional Photographer

If they are impressed by the quality of images and portfolio of the production collection, then they are more likely to place an order on such website, in comparison to one with the low quality images. Basically what happens is good product photography creates an impression on the buyer that the seller is genuine and reliable. In some way it helps to communicate the positive aspects about the company to the buyers. Essential steps for eCommerce website photography

Professional Product Photographer | eCommerce Photographer

Moreover, the precise details of the fabric texture, color, design and style can be clearly conveyed to the buyers through quality pictures only. If the buyer can’t get enough knowledge of the product through the image on your website, then it will be soon out of the competition. No one has the time to go through long information posted on the website about your product, what matters is the self-explanatory image that emphasize its striking features. All this can be best done by a professional photographer who has the knowledge and skills to make your products saleable.

Qualities to look for in professional photographers

For quality images, various brands and companies rely on professional photographers. There is a wide pool of photographers claiming you to deliver the best, but you might get fooled if you don’t research beforehand. Best Product Photographer in Delhi 

Pictures have been always a impactful way of  attracting customers, and selling products.

High resolution images infused with creativity when are placed in your company’s catalog, or marketing brochure, you can certainly notice the significant increase in your sales graph. This is why the need of professional photographers has grown by many folds in the advertising and marketing industry.

Professional Product Photographer | eCommerce Photographer

But how would you choose the finest photographer for your brand promotions, or marketing strategy? Not every person with an expensive camera can be expected to have refined skills in photography. So how can one make out which photographer is worth your money?

Following are some essential qualities that help to identify the best photographer for your next marketing project. These qualities are helpful in identifying the right talent for both offline, and online marketing. So be it a newspaper advertisement, mall branding, product catalog printing, or model photography, for every photography project following skill set is necessary. Professional Product Photographer in India

1. Relevant Experience

Before giving anyone the responsibility of taking the charge of  your brand image, make sure he has the relevant experience in this field. For instance, a commercial photographer must have done some impressive product photography shoots before. Similarly, a model photographer is expected to have a portfolio of a modelling photography.

Relevance Experience | Professional Product Photographer

His past photography experience will give an idea what expectations you can have from his work and how capable he is to do justification with your brand image.

2. Detail Oriented

A great photographer has the potential of focusing on every small detail of the picture. It means the capability to capture the tiniest details when required is something that is not found in every photographer. Only few with good experience and sound knowledge knows the importance of focusing on every big and small thing in the picture.

food-photography-fds

They know when to highlight these details, edit them or delete them, as per the requirement to enhance the overall quality of the picture.

3. Creatively inclined

Making an ordinary thing look extraordinary is something that we call creativity. And this attribute standouts a photographer from the rest of his competitors. You can easily come to know about the creative side of photographer’s portfolio. Look at the ways how he applied creativity in bringing life to ordinary products. What were his efforts in connecting the product to the audience? How to take Most Stylish Photos

Fashion Photography | Professional Fashion Photographer

After analyzing these things you would get a better picture about your photographer’s abilities.

4. Flexible Approach

If you are aiming for diversity in photography work, then look for a photography who has an easy-go approach in handling various kinds of projects. For instance, if you want to get a shoot of products and models with your products too, then target for a photographer who can give you the best of both worlds.

Flexible Approach Photography | Professional Photographer

The versatility of a photographer to handle different types of photography projects is rare to find, but when found, you can be the luckiest person.

With this guide, choose the best person for your photography project and sit back to reap the benefits.

Fashion Photography: How to Take most stylish photos

Fashion photography is beyond the stylish clothes and fancy makeup. A whole knowledge of lighting, exposure, posing and composition is required to get the most impressive photos which are worth printing in a fashion magazine or showcasing online.

Fashion Photography | Best Fashion Photographer

There will always be something challenging for you in any field and in case of fashion photography it is a set of things-exposure, lighting and composition. All the three elements need to be used with perfection to bring life to the model and his or her clothing. By the end of the article, you will have the necessary information to shoot amazing fashion photographs that capture the look of the model and feel of the set effortlessly. Everything right from the studio shoot, to location photography, everything you will learn here to get an expertise in fashion photography. Professional Fashion Photographer in India

Basics of Fashion Photography

Starting with the basics of the fashion photography, you need to know how to operate the digital camera in the manual mode. Many photographers find it really easy to shoot fashion models since they barely move and even if they do, it would be on the demand of the photographer. So it is really easy to focus on them and capture them in the desired position, mood and feel. Fashion photography can be done either indoors i.e. in a studio or outdoors i.e. external environment that suits the theme of your photography. In outdoor shoot, camera adjustment is really important.

Photography Camera | Product Photographer

It is a myth that huge lighting rig is needed to take awesome fashion photographs. If you are a professional photographer but has a limited budget, you can still take good photos with just one light source and two reflectors.

Fashion Photography Equipment

A hi-end kit is not necessary to shoot the fashion photography, but a premium grade digital camera certainly helps you. It is really important to own a quality DSLR camera unless you are shooting for some random apparel retail stores. No need to say fashion photographers need high resolution images, and thus you digital camera’s megapixel counts here. Though some of the fashion photographers still stick to film, but a good DSLR camera outperforms all film cameras provided that you have picked the right lens.

Tripod | Product Photography

Talking about the lens, it depends upon what kind of photographer you are. If you are a landscape fashion photographer, always put your zoom lends and choose a wide to medium angle telephoto lens which can be adjusted anywhere between 15-55 millimeters. For fashion photography, good lenses fall in the category of 18-55, 17-40 and 16-50, all with fast aperture for dark or low light shoots. Further, there must be 50mm fixed focal length of the lens. Best Model Photographer in India

If you are just beginning your career as the fashion photographer, you need not invest in additional flash equipment. Even a pair of 500 watt halogen lights and two reflects can do good for lighting.

Fashion Photography Techniques

Like many fashion photographer, it is smart enough to keep the lens of your camera in automatic focus while shooting indoors. This is so because the distance between camera and the model is constant usually throughout the shoot. Also, automatic focus is more accurate as compared to the manual control. Most of the times, you can stick to the same ISO, aperture settings, and shutter speed. Not only this, you can also allow your camera to manage the exposure. India’s Best Professional Photographer

Fashion Photography | Professional Fashion Photographer

 

Last but not the least, lighting is another important factor other than aperture and focus. If you don’t have the best lighting, even your DSLR camera can’t help you in capturing the quality photos. So, learn how to configure the lighting to get great photos.

Overall, fashion photography is a demanding profession but it is rewarding one too if you have the creative talent to standout your photos.

Essential steps for eCommerce website photography

For online retailers good photography is must. While some of the merchants prefer vendor, or distributed supplied images, but these days most of the retailers prefer custom lifestyle photography.  The results produced by professional photographers are unmatchable. Their photo shoots help to surge the sales and increase the revenues of a company. Get Hire Product and eCommerce Photographer

But for excellent eCommerce website photography a set of things is required which includes a photographer, model, lighting equipment, makeup artist, hair stylist and many more. It is followed by a brief description of photography theme to the entire crew involved in the shoot. It results in coordinated efforts of the team and the desired result is easily achieved.

1. Lifestyle photography

Lifestyle photography means connecting the product with the lifestyle of target audience. Desired product image can be created and conveyed to viewers by using models in the photo shoot. Whether the stress is on the practical application of the product, or the decorative purpose, anything can be translated through photographs if done by professional lifestyle photographer. If you can’t afford a professional, there are websites like L.L.Bean where you can get product isolation shots, and if required in a real environment with models as well. India’s Top Fashion Photographer

Lifestyle Photographer | Product Photography

2. Set a Goal

Like any marketing strategy, a photo shoot should have a goal as well. Before you use your camera, just sit down for a while and think of the goals for your photo shoot. What you are expecting from the shoot, what you want to deliver and what are the marketing activities that support the shoot. All these questions need to be answered before you click anything from your camera. Some of the goals for instance could be increasing cross-sell opportunities, earning more followers on social networking sites or creating appealing banners.

Set Photography Goal | Fashion Photographer

3. Hiring a photographer

If your budget doesn’t allow you to hire a photographer, find a friend or family member who is often seen with the camera in functions. Someone who is aware of photographic equipment, lighting and photo composition can help you to great extent. On the other hand, if you can hire a photographer, you will get expertise results. Professional photographers are tested and tried and they know how to achieve goals in photography. Further, they can deliver quality results quickly.

Hire Professional Photographer | Fashion Photographer

4. Hiring a model

Many online sellers adopt a cost effective approach and go for friends or family for the choice of models. However, this way hardly allows you to meet experienced people and thus don’t have any idea how to pose or take the direction from a photographer. It slows down the photo shoot and may decrease the quality of final output as well. So, if possible hire a professional model through a modelling agency or you can search for them on the internet. Best Model Photographer in India

Candid Photography | Candid Photographer In Delhi

5. Hire the Crew

There are many people behind the camera who help to get those flawless picture. People like makeup man, hair stylist, spot boy to carry boxes, photographic reflectors, and many more. You will need more people than you think behind the camera to make sure your model looks right throughout the shoot and to maintain the ideal photography environment on the set. The need of crew members is even more important for the outdoor shoots where a slight change in weather brings huge different to shoot.

Photography Crew | Professional Photographer