How Product Photography affect Sales?

With the digitalization of world, eCommerce businesses are increasing at a sky-scraping rate. But selling online has become a challenges in such a bottleneck competition. The biggest problem faced by brands these days is to create an online experience for their target customer that can drive sales. Professional Product Photographer

Increase eCommerce Sale | Product Photographer

Proven solution to this common problem is professional photography. But how could photography helps in increasing the conversion rate?

To understand this, let’s explore commercial photography in detail. The most important aspect of photographs taken by professional lies in their quality. They convince the customers with visual appeals to such an extent that he agrees to buy it online, a platform where there is no facility to touch or feel the product. Thus, you can imagine the power of commercial photography in drawing the customers and making them buy products from online portals.

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The biggest challenge that lies in front of online retailers is giving satisfaction to the online buyers that they are buying the right product. Buyers want to know whether the product is worth money or not, which is measured on various parameters like the quality, size, shape, design and price. Second major challenge for online retailers is beating the competition. As there are thousands of competitors online in the business that a potential buyer can access easily on the internet, it becomes hard to sell products. India’s Top Fashion Photographer

Under such scenarios, professional photography comes into picture. It has become a powerful tool for various businesses to not just pull traffic to their websites, but to increase the click through rates. The buying behavioral change has been seen in customers and thus you can’t fool them anymore with lucrative prices or too-good-to-be real deal. Now, a professional, well organized and appealing website is what customers consider for investing their time and money.

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If they are impressed by the quality of images and portfolio of the production collection, then they are more likely to place an order on such website, in comparison to one with the low quality images. Basically what happens is good product photography creates an impression on the buyer that the seller is genuine and reliable. In some way it helps to communicate the positive aspects about the company to the buyers. Essential steps for eCommerce website photography

Professional Product Photographer | eCommerce Photographer

Moreover, the precise details of the fabric texture, color, design and style can be clearly conveyed to the buyers through quality pictures only. If the buyer can’t get enough knowledge of the product through the image on your website, then it will be soon out of the competition. No one has the time to go through long information posted on the website about your product, what matters is the self-explanatory image that emphasize its striking features. All this can be best done by a professional photographer who has the knowledge and skills to make your products saleable.


3 Main Applications of Commercial Photography

These days there is a huge demand of commercial photographers in all industries, especially by the online businesses. This draws attention towards the exciting opportunities commercial photographers have at present. Professional Product Photographer in Delhi India

Commercial photography simply means taking the photographs for marketing, or commercial purpose. These photos are used in adverts, corporate brochures, catalogues, leaflets, food joint menus and for other commercial used to attract customers. Thus, the ultimate aim of a commercial photographer is to produce such appealing pictures that they help to increase the sales and promote the product in a better way.


There are so many exciting ways through which photographs can be used to market a product, which are well-known to commercial photographers. The field of commercial photography has become a lucrative market which excited many photographers to try their hands in this domain. It gives the liberty to play with both traditional and alternative photographs.

Some of the common applications of commercial photography include:

 1. Product Selling 

Commercial photographs when intend to sell the product, they convey any of the following messages, and sometimes even both of them-

  • Unique design of the product, like the sleekness of mobile, or depth of carpet fibres.
  • Functionality of the product, like new features of a washing machine or a game player.


As a whole, consumer get the feel, and details of the product through the photograph. These are the major attractions of the  photograph seeing which prospective customer gets convinced to buy the product online or offline.  Top 3 Professional Business Who Need Professional Photographers

2. Business Promotion

Many times businesses are in need of fascinating photos to promote themselves and engage better with the audience. Often commercial photography in this aspect is confused with industrial photography. Commercial photography is done in a proper studio to enhance the appeal of product, while the latter one takes place directly on sites or factory just to give the rough idea about product. Thus, for quality images and creating brand awareness, generally businesses prefer product photography by a commercial photographer.

Business Promotion | Professional Photographer in Delhi

3. Food products

There are many restaurants or food brands that need appetizing pictures on their menus, or magazine to increase business. For certain needs also, a commercial photographer is hired to do the photography of various food products at the right angles. Like, focusing on the food, setting the right mood and feel of the venues and there’s so much more known to these professional photographers. Famous Food Photographer in Delhi

Food Photographer | Professional Food Photographer

There are many other purposes also for which commercial photographers are needed by the major players of the industry. So no matter what kind of product you sell, if you want to increase its sales, get best pictures for it from a professional photographer.

Fashion Photography: How to Take most stylish photos

Fashion photography is beyond the stylish clothes and fancy makeup. A whole knowledge of lighting, exposure, posing and composition is required to get the most impressive photos which are worth printing in a fashion magazine or showcasing online.

Fashion Photography | Best Fashion Photographer

There will always be something challenging for you in any field and in case of fashion photography it is a set of things-exposure, lighting and composition. All the three elements need to be used with perfection to bring life to the model and his or her clothing. By the end of the article, you will have the necessary information to shoot amazing fashion photographs that capture the look of the model and feel of the set effortlessly. Everything right from the studio shoot, to location photography, everything you will learn here to get an expertise in fashion photography. Professional Fashion Photographer in India

Basics of Fashion Photography

Starting with the basics of the fashion photography, you need to know how to operate the digital camera in the manual mode. Many photographers find it really easy to shoot fashion models since they barely move and even if they do, it would be on the demand of the photographer. So it is really easy to focus on them and capture them in the desired position, mood and feel. Fashion photography can be done either indoors i.e. in a studio or outdoors i.e. external environment that suits the theme of your photography. In outdoor shoot, camera adjustment is really important.

Photography Camera | Product Photographer

It is a myth that huge lighting rig is needed to take awesome fashion photographs. If you are a professional photographer but has a limited budget, you can still take good photos with just one light source and two reflectors.

Fashion Photography Equipment

A hi-end kit is not necessary to shoot the fashion photography, but a premium grade digital camera certainly helps you. It is really important to own a quality DSLR camera unless you are shooting for some random apparel retail stores. No need to say fashion photographers need high resolution images, and thus you digital camera’s megapixel counts here. Though some of the fashion photographers still stick to film, but a good DSLR camera outperforms all film cameras provided that you have picked the right lens.

Tripod | Product Photography

Talking about the lens, it depends upon what kind of photographer you are. If you are a landscape fashion photographer, always put your zoom lends and choose a wide to medium angle telephoto lens which can be adjusted anywhere between 15-55 millimeters. For fashion photography, good lenses fall in the category of 18-55, 17-40 and 16-50, all with fast aperture for dark or low light shoots. Further, there must be 50mm fixed focal length of the lens. Best Model Photographer in India

If you are just beginning your career as the fashion photographer, you need not invest in additional flash equipment. Even a pair of 500 watt halogen lights and two reflects can do good for lighting.

Fashion Photography Techniques

Like many fashion photographer, it is smart enough to keep the lens of your camera in automatic focus while shooting indoors. This is so because the distance between camera and the model is constant usually throughout the shoot. Also, automatic focus is more accurate as compared to the manual control. Most of the times, you can stick to the same ISO, aperture settings, and shutter speed. Not only this, you can also allow your camera to manage the exposure. India’s Best Professional Photographer

Fashion Photography | Professional Fashion Photographer


Last but not the least, lighting is another important factor other than aperture and focus. If you don’t have the best lighting, even your DSLR camera can’t help you in capturing the quality photos. So, learn how to configure the lighting to get great photos.

Overall, fashion photography is a demanding profession but it is rewarding one too if you have the creative talent to standout your photos.

Essential steps for eCommerce website photography

For online retailers good photography is must. While some of the merchants prefer vendor, or distributed supplied images, but these days most of the retailers prefer custom lifestyle photography.  The results produced by professional photographers are unmatchable. Their photo shoots help to surge the sales and increase the revenues of a company. Get Hire Product and eCommerce Photographer

But for excellent eCommerce website photography a set of things is required which includes a photographer, model, lighting equipment, makeup artist, hair stylist and many more. It is followed by a brief description of photography theme to the entire crew involved in the shoot. It results in coordinated efforts of the team and the desired result is easily achieved.

1. Lifestyle photography

Lifestyle photography means connecting the product with the lifestyle of target audience. Desired product image can be created and conveyed to viewers by using models in the photo shoot. Whether the stress is on the practical application of the product, or the decorative purpose, anything can be translated through photographs if done by professional lifestyle photographer. If you can’t afford a professional, there are websites like L.L.Bean where you can get product isolation shots, and if required in a real environment with models as well. India’s Top Fashion Photographer

Lifestyle Photographer | Product Photography

2. Set a Goal

Like any marketing strategy, a photo shoot should have a goal as well. Before you use your camera, just sit down for a while and think of the goals for your photo shoot. What you are expecting from the shoot, what you want to deliver and what are the marketing activities that support the shoot. All these questions need to be answered before you click anything from your camera. Some of the goals for instance could be increasing cross-sell opportunities, earning more followers on social networking sites or creating appealing banners.

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3. Hiring a photographer

If your budget doesn’t allow you to hire a photographer, find a friend or family member who is often seen with the camera in functions. Someone who is aware of photographic equipment, lighting and photo composition can help you to great extent. On the other hand, if you can hire a photographer, you will get expertise results. Professional photographers are tested and tried and they know how to achieve goals in photography. Further, they can deliver quality results quickly.

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4. Hiring a model

Many online sellers adopt a cost effective approach and go for friends or family for the choice of models. However, this way hardly allows you to meet experienced people and thus don’t have any idea how to pose or take the direction from a photographer. It slows down the photo shoot and may decrease the quality of final output as well. So, if possible hire a professional model through a modelling agency or you can search for them on the internet. Best Model Photographer in India

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5. Hire the Crew

There are many people behind the camera who help to get those flawless picture. People like makeup man, hair stylist, spot boy to carry boxes, photographic reflectors, and many more. You will need more people than you think behind the camera to make sure your model looks right throughout the shoot and to maintain the ideal photography environment on the set. The need of crew members is even more important for the outdoor shoots where a slight change in weather brings huge different to shoot.

Photography Crew | Professional Photographer


Best ever photography tips by Professional Fashion Photographer

I hope you’ve heard about the popular fashion and editorial photographer, Adriana Curico. The quality of her work has bestowed her with worldwide popularity and this you can come to know by a look at her portfolios. Professional Fashion Photographer in India

You will be excited to know that she has shared some useful tips for all the promising photographers out there struggling to make a name in the industry. Amazingly, her tips are not technically centered. In fact, she talks about every single and small detailing that makes a big difference to you picture.

Excited to know?  Let’s explore then.

1. Prepare & Over Prepare

A perfect shoot comes only with hardcore preparations. Before you walk out on the set, be clear about the idea what you want to create, how and with which elements you want to play. She has a pile of books on lighting, hair, makeup, posing,  editing, styling and so on to become completely absorbed in the profession. While going the stack of books, a concept clicks to mind instantly and it becomes easy to develop the same in your pictures.

Prepare & Over Prepare | Fashion Photographer in Delhi

2. Work on Concept

All the persons involved in the shoot right from hair stylish, makeup artist to the lightening man, you need to be involved with each and every person. There should be a smooth flow of communication between you all to make sure all of you are well-versed with essence of the concept and capture it beautifully. Easy execution of concept is possible when not only photographer but other people related to shoot are thinking on the same line. Model Photographer in India

Photography Concept | Fashion Photographer in Delhi

3. Move as much is possible

Shoot it from the right, shoot it from the left, and then shoot it from every angle possible. This is how you can get the unexpected, unique and most beautiful images. Break the monotony of shooting only from particular angle. Be open and free to move on the set till you get that wow image on your camera. Keep your model moving and posing in different angles too to bring variety on the table.


4. Don’t wait, create it

Though models don’t need direction most of the times. But, you certainly can’t wait to get the desired image on its own. You need to create it by giving the right and constant direction to the model. Also, it is possible your model is not clear about your concept, so you need to convey what’s going in your mind by suggesting the right poses and creating the right mood for the perfect capture.

Model Photography | Model Photographer in Delhi

5. Go break the rules

Whosoever has said, rules are meant to be broken was absolutely right. Not every day you need to go through the rule book of photography. Sometimes you need to go bold and break the rules to create something of your own. Experimenting is the key to success. Put on high contrast, and give dramatic lighting to see how it works for your shoot. Go break and bend the rules to keep surprising yourself. 5 Amazing Tips Every Photographer Need to Follow

Photography Rule Break | Model Photographer in Delhi


6. Don’t stop the shooting

Yes, once you are on the set, you need to be ever ready for a shoot even when your model is not. You never know when the best pose is going to come from your model. And the best images are those which are not planned. So keep yourself and your camera always ready to shoot every single pose by your model. Capturing the natural poses is not easy and they are rare. So, you need to be on shooting mode for as longer as you can.


7. Be confident about your work

Unless you believe in your work, no one else will. You need to be confident about your concepts and creativity. Tell them proudly to the person on the set so that they can be clear and as much confident about your idea as you are. Then only some magic can be created in your shoot. If you lack confidence in your concept, it will reflect in your images as well. So trust yourself and you will get the favorite images.

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