Why Online Business Required Professional Photographer?

Every time your website gets a visitor, you have the chance of turning it into your customer. But how? When there are so many options available online, why a visitor on your website will choose you? There has to be something different about your website that makes him buy from you over other competitors. It sounds difficult, but is certainly not impossible. Hire India’s Best Product Photographer

Visitors Into Sale | Professional Photographer

As in online shopping, a customer can’t touch and feel the products, so you need to make him understand how your product will enrich his lifestyle through images. For instance, if sell watches, then use a model to show how a watch will look on wrist from different angles. You can even take a close look of watch to let the customer have a better understanding about the minute features of watch. If your images are able to convince the viewer, then only he will buy from your website.

online shopping India | Professional Product Photographer

So in order to convince the viewers on your website, get the high resolution images from professional photographers. You must have heard of commercial photography under which professionals work to stand out your product. They specialize in product photography and hence can help to market your product better online. They have knowledge about what works where in product photography, and hence can give you a perfect product portfolio for online as well as offline marketing. India’s Top Fashion Photographer

Product Photography | Professional Photographer

Some see hiring a professional as a big expense, but actually it is a rewarding, one time investment that will pay you really well in future. Taking his services will help to enrich customer’s online shopping experience on your website.

Now since you are shelling out a good amount of money for commercial photography, it is important that you don’t spend it on amateurs one. Only professionals can enhance even the minute details of your product with perfection. They have spent years in learning the skills of product photography and thus know which lighting, angle and space can work the best for your products. Top 3 Professional Business Who Need Professional Photographers

product photographer | Commercial Product Photographer

For those who don’t have an idea about which equipment, or setup will help to take the best professional looking product photos, then don’t panic. Take the help of a professional who has prior experiences in your specific industry. These days commercial photographers have portfolios which can help you to analyze to what extent he or she can help you. Consider the number of years he has spent in photography, years of experience he has in this field and types of brands he has worked with.

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This will give you confidence that you are investing on the right candidate once you see he has the potential to work for your company. Further discuss with the photographer about what you expect from his work and what is the  main reason you are hiring him, like for brand identity, brand reimaging or solely for marketing.


Fashion Photography: How to Take most stylish photos

Fashion photography is beyond the stylish clothes and fancy makeup. A whole knowledge of lighting, exposure, posing and composition is required to get the most impressive photos which are worth printing in a fashion magazine or showcasing online.

Fashion Photography | Best Fashion Photographer

There will always be something challenging for you in any field and in case of fashion photography it is a set of things-exposure, lighting and composition. All the three elements need to be used with perfection to bring life to the model and his or her clothing. By the end of the article, you will have the necessary information to shoot amazing fashion photographs that capture the look of the model and feel of the set effortlessly. Everything right from the studio shoot, to location photography, everything you will learn here to get an expertise in fashion photography. Professional Fashion Photographer in India

Basics of Fashion Photography

Starting with the basics of the fashion photography, you need to know how to operate the digital camera in the manual mode. Many photographers find it really easy to shoot fashion models since they barely move and even if they do, it would be on the demand of the photographer. So it is really easy to focus on them and capture them in the desired position, mood and feel. Fashion photography can be done either indoors i.e. in a studio or outdoors i.e. external environment that suits the theme of your photography. In outdoor shoot, camera adjustment is really important.

Photography Camera | Product Photographer

It is a myth that huge lighting rig is needed to take awesome fashion photographs. If you are a professional photographer but has a limited budget, you can still take good photos with just one light source and two reflectors.

Fashion Photography Equipment

A hi-end kit is not necessary to shoot the fashion photography, but a premium grade digital camera certainly helps you. It is really important to own a quality DSLR camera unless you are shooting for some random apparel retail stores. No need to say fashion photographers need high resolution images, and thus you digital camera’s megapixel counts here. Though some of the fashion photographers still stick to film, but a good DSLR camera outperforms all film cameras provided that you have picked the right lens.

Tripod | Product Photography

Talking about the lens, it depends upon what kind of photographer you are. If you are a landscape fashion photographer, always put your zoom lends and choose a wide to medium angle telephoto lens which can be adjusted anywhere between 15-55 millimeters. For fashion photography, good lenses fall in the category of 18-55, 17-40 and 16-50, all with fast aperture for dark or low light shoots. Further, there must be 50mm fixed focal length of the lens. Best Model Photographer in India

If you are just beginning your career as the fashion photographer, you need not invest in additional flash equipment. Even a pair of 500 watt halogen lights and two reflects can do good for lighting.

Fashion Photography Techniques

Like many fashion photographer, it is smart enough to keep the lens of your camera in automatic focus while shooting indoors. This is so because the distance between camera and the model is constant usually throughout the shoot. Also, automatic focus is more accurate as compared to the manual control. Most of the times, you can stick to the same ISO, aperture settings, and shutter speed. Not only this, you can also allow your camera to manage the exposure. India’s Best Professional Photographer

Fashion Photography | Professional Fashion Photographer


Last but not the least, lighting is another important factor other than aperture and focus. If you don’t have the best lighting, even your DSLR camera can’t help you in capturing the quality photos. So, learn how to configure the lighting to get great photos.

Overall, fashion photography is a demanding profession but it is rewarding one too if you have the creative talent to standout your photos.

Essential steps for eCommerce website photography

For online retailers good photography is must. While some of the merchants prefer vendor, or distributed supplied images, but these days most of the retailers prefer custom lifestyle photography.  The results produced by professional photographers are unmatchable. Their photo shoots help to surge the sales and increase the revenues of a company. Get Hire Product and eCommerce Photographer

But for excellent eCommerce website photography a set of things is required which includes a photographer, model, lighting equipment, makeup artist, hair stylist and many more. It is followed by a brief description of photography theme to the entire crew involved in the shoot. It results in coordinated efforts of the team and the desired result is easily achieved.

1. Lifestyle photography

Lifestyle photography means connecting the product with the lifestyle of target audience. Desired product image can be created and conveyed to viewers by using models in the photo shoot. Whether the stress is on the practical application of the product, or the decorative purpose, anything can be translated through photographs if done by professional lifestyle photographer. If you can’t afford a professional, there are websites like L.L.Bean where you can get product isolation shots, and if required in a real environment with models as well. India’s Top Fashion Photographer

Lifestyle Photographer | Product Photography

2. Set a Goal

Like any marketing strategy, a photo shoot should have a goal as well. Before you use your camera, just sit down for a while and think of the goals for your photo shoot. What you are expecting from the shoot, what you want to deliver and what are the marketing activities that support the shoot. All these questions need to be answered before you click anything from your camera. Some of the goals for instance could be increasing cross-sell opportunities, earning more followers on social networking sites or creating appealing banners.

Set Photography Goal | Fashion Photographer

3. Hiring a photographer

If your budget doesn’t allow you to hire a photographer, find a friend or family member who is often seen with the camera in functions. Someone who is aware of photographic equipment, lighting and photo composition can help you to great extent. On the other hand, if you can hire a photographer, you will get expertise results. Professional photographers are tested and tried and they know how to achieve goals in photography. Further, they can deliver quality results quickly.

Hire Professional Photographer | Fashion Photographer

4. Hiring a model

Many online sellers adopt a cost effective approach and go for friends or family for the choice of models. However, this way hardly allows you to meet experienced people and thus don’t have any idea how to pose or take the direction from a photographer. It slows down the photo shoot and may decrease the quality of final output as well. So, if possible hire a professional model through a modelling agency or you can search for them on the internet. Best Model Photographer in India

Candid Photography | Candid Photographer In Delhi

5. Hire the Crew

There are many people behind the camera who help to get those flawless picture. People like makeup man, hair stylist, spot boy to carry boxes, photographic reflectors, and many more. You will need more people than you think behind the camera to make sure your model looks right throughout the shoot and to maintain the ideal photography environment on the set. The need of crew members is even more important for the outdoor shoots where a slight change in weather brings huge different to shoot.

Photography Crew | Professional Photographer


5 Best Tips for Model Photographer to Capture Killer Photographs

There is a whole sense of responsibility while doing model photography. As a photographer you need to do complete justification with the strong features of the model, while hiding the weak ones. Capturing the person in the most natural and effortless manner is not easy as it sounds. Sometimes you don’t get a perfect landscape to shoot, other times light or weather is not good.

While struggling with all these factors, how can you picture your model beautifully? Don’t worry we’ve some great tips to help you out and become a pro in model photography.

1. Get Friendly With The Subject:

Before you start adjusting the lens, make sure model is comfortable with you. Though most of the models are friendly with the camera, still you need to build a smooth two-flow communication with him/her to capture the best. Have a long conversation, get to know each other and then proceed to shoot. It will remove all barriers of shyness, awkwardness, hesitation and lack of communication between both of you. As a photographer you will be able to communicate better with the subject, which is pre-requisite to get shoots done as per your requirements. Best Model Photographer in India

Situation Friendly Photographer | Professional Photographer

2. Adjusting Lens Focal Length:

In order to get clear and high quality pictures, you need to adjust the focal length of your lens firstly. Understand what types of lens you are carrying and how you can use it to your advantage. Good news is for photographers carrying a digital camera with the standard kit. It is a superb tool to do model photography. Those with the lens of focal length 100mm or more are even luckier.
Telephoto lenses compresses the picture and is best for portraits. Instead of constantly zooming in and out, trying moving your feet to change the positions. This way you will learn different characteristics of the focal length you are using.

Lens Focal Length Adjustment | Professional Photographer

3. Try Hand At Fast 50mm Lens:

Portrait photographs look good only with specific set of lenses. An inexpensive yet good lens is of 50mm which works great with a camera fitted with APS-C-size censor. It produces sharp pictures at really cheap prices. If you are lucky enough to find, get a second hand one. It comes with wider aperture, which is far more than the standard zoom. It means you get the power to blur the background as much you want to standout the model. Top 10 India’s Best Photographer

Ordinary Lens Vs Fast 50 Lens | Model Photographer in India

4. The magic of black & white:

Till now the black and white photos are considered as the most magical ones. If you see the history, you will find some of the best model and portrait photographers have developed their top work in black and white technique.

Black and white photography not just make an image impact, but also helps to refine your photography skills. It is much more about shape, light, composition and texture.

Black & White Photography | Model Photographer


5. Encourage Creativity:

After reading books on camera, lenses, photography and going through the work of renowned model photographers, there’s so much in your head. You need to use this knowledge and whole learning smartly. Most of the model photographers want their models to pose in a certain way, which is absolutely wrong. Every subject is different, so instead of commanding, let your subject play with the camera. Top 3 Professional Business Who Need Professional Photographers

Encourage Creativity | Model Photographer

Let your model behaves in his/her own natural way. Then only you can expect uniqueness and that wow factor in your photos.

This is how you will get the best shoot ever.

5 Amazing Tips Every Photographer Need to Follow

If photography is your passion, and striving to enhance your photography skills, look no more.

Today, you will learn some amazing tips to capture like a pro. Can’t believe? Then, keep reading to learn something new today.

1. Hold The Correct Lens:

You must be aware of different types of lenses, like telephoto, macro, and fish eyes. Each one of them captures the subject in different way and hence photography results vary with every lens. For portrait photos where every minute detail is essential, use a telephoto lens. For landscape photos where wide angle is needed to capture as much as possible, use wide angle lenses to cover almost everything around your subject. Professional Photographer in India

Hold The Correct Lens | Fashion Photographer

Tip: No matter which lens you use, you need to play with different focal lengths by physically moving the lend closer or further to you for capturing the best shot.

2. Understand & Control Field:

The depth and clarity of photo are controlled by three vital elements- focal length, aperture and physical distance from subject. With a wide aperture of f/2.8 you will have less depth of field and thus target subject will be blurred. Whereas a narrow aperture of f/22 allows less light and greater depth making everything clear and in focus and hence perfect for landscape photos. On the other hand, portrait photographs where focus is only on target subject, look better in less depth of field.

Control Point Photography | Model Photographer

Tip: If you’ve ever noticed in professional photographs, only few things are in focus while other things are blurred. Consider camera as the human visual system. As when we focus on one object, rest of the things are out  of focus, same way you need to work with the camera. Person looking at your photo should be drawn to the sharp focus on the target subject .

3.Be Clear With Composition

Composition of shots can be done in two ways: rule of thirds and power quadrants.

In the rule of thirds, imagine your frame is split into nine rectangles. There are two sets each for horizontal and vertical lines. Four points are made by the crossing of these lines. Now if you put your target subject within these four points, it will look more compelling. Coming to power quadrants, here you need to place the subject in any of the four quadrants. This helps to make the subject more interesting. India’s Best Fashion Photographer

Clear Composition | Professional Photographer

4.Point Of View Matters:

Every photographer has a certain thought behind every capture. Now depending upon this thought the angle of taking a photo changes.   Basically different angles lend a different feel or mood to the image and hence the appeal of the subject is also influenced in the photograph.

Point of View | Fashion Photographer in India

For instance, to give more importance to a flying bird, you need to take it’s photograph from a lower position and by angling your lens up towards the subject. But if you don’t want to make the bird center of attraction in the picture, capture it from a higher angle with your lend pointing down at it. Top 3 Professional Business Who Need Professional Photographers

Tip: For humanizing the subject, shoot it with your lens at the same height as the object, pointing directly towards it without moving your lens up or down. It brings an interesting effect. Try it.

5. Impact of Light:

The way you capture the subject in relation to light make a big difference to image. Let’s understand this with an example. If light is coming from the back and it is not blocked on its path to the subject, this helps to brighten up the object. In case light is hitting directly on you or at your camera with your subject in between, it will silhouette the object. This is every photo has a different mood. Even if the light source is same, you can bring variation to photo by taking your camera to different positions. Model Photographer in India

Impact of Light | Professional Photographer in India

Types of light that bring dramatic changes to photo include:

  1. Direct Light– pointing straight at your subject.
  2. Side light– light at an angle of left or right with respect to your subject.
  3. Reflected Light– light source that reflects the light back towards the subject and making it spread more.
  4. Filtered light– Light which is diffused like the sunlight after passing through clouds.